Yes, You Can Sell Your House Without a Realtor
Every year, millions of homeowners successfully sell without agents. In 2026, it's easier than ever — thanks to technology that puts the power back in your hands.
Here's the truth the real estate industry doesn't want you to know: most of what agents do is automated or easily learned. The 6% commission doesn't reflect the actual work involved.
Step-by-Step: Selling Without a Realtor
Step 1: Price Your Home Accurately
This is the most important step. Price too high and your listing goes stale. Price too low and you leave money on the table.
- Research recent comparable sales (comps) in your area
- Use online valuation tools as a starting point
- Consider getting a professional appraisal ($300-500)
- Or let AI analyze your market data — SIXPERCENT does this for $995
Step 2: Prepare Your Home
- Declutter and deep clean
- Make minor repairs (that leaky faucet matters)
- Stage key rooms or use virtual staging
- Maximize curb appeal
Step 3: Take Great Photos
In 2026, your listing photos ARE your first showing. 95% of buyers start online.
- Use natural light, shoot during golden hour
- Wide-angle lens (even smartphone wide-angle works)
- Declutter before shooting
- Consider professional photography ($200-400) — still cheaper than 6%
Step 4: Create Your Listing
- Write a compelling description highlighting unique features
- List on Zillow, Realtor.com, Facebook Marketplace
- Consider flat-fee MLS listing ($200-500)
- Create yard signs and flyers
Step 5: Show Your Home
- Schedule showings at your convenience
- Create showing instructions and feature sheets
- Be flexible but don't let buyers dictate everything
- Consider open houses on weekends
Step 6: Negotiate Offers
- Review all offers carefully (not just price — terms matter)
- Counter strategically
- Don't take lowball offers personally
- AI can help analyze offers and suggest counter-strategies
Step 7: Handle the Paperwork
- Use a standard purchase agreement (state-specific)
- Complete required disclosures
- Work with a title company or real estate attorney
- Respond to inspection requests thoughtfully
Step 8: Close the Deal
- Schedule closing with title company
- Review closing documents carefully
- Hand over keys
- Celebrate saving $24,000+
Common Concerns About Selling Without a Realtor
"But agents have access to the MLS!"
You can get MLS access for $200-500 through flat-fee services. Or skip it — 90% of buyers find homes on Zillow and Realtor.com first anyway.
You can get MLS access for $200-500 through flat-fee services. Or skip it — 90% of buyers find homes on Zillow and Realtor.com first anyway.
"I don't know how to negotiate!"
You've negotiated your whole life — salary, car purchases, contractor bids. Real estate negotiation follows the same principles. Plus, AI can provide data-driven negotiation strategies.
You've negotiated your whole life — salary, car purchases, contractor bids. Real estate negotiation follows the same principles. Plus, AI can provide data-driven negotiation strategies.
"The paperwork is too complicated!"
State-specific forms are available online. Title companies guide you through closing. And AI can explain every document. It's not as scary as agents make it sound.
State-specific forms are available online. Title companies guide you through closing. And AI can explain every document. It's not as scary as agents make it sound.
Why SIXPERCENT Makes FSBO Even Easier
We're not here to talk you out of selling yourself. We're here to make it easier:
- ✅ AI-powered pricing analysis using real market data
- ✅ 24/7 guidance through every step
- ✅ Negotiation strategies based on your specific situation
- ✅ Document review and explanation
- ✅ All for $995 — only when you sell