The Real Cost of Zillow
If you're considering Zillow to sell your home, let's talk numbers. Because the math they don't want you to do tells a very different story than their marketing.
Head-to-Head Comparison
| Feature | Zillow | SIXPERCENT |
|---|---|---|
| Commission/Fees | Lead generation fees (passed to agents who charge 6%) | $995 success fee only |
| Pay if it doesn't sell? | Depends on agent | No. Success fee only. |
| Aligned with your interests? | Zillow profits from agent referrals | 100% — AI doesn't need commission |
| 24/7 Availability | Website always available | Yes — AI never sleeps |
| Transparent Pricing | Fee structure is indirect | Every fee visible upfront |
| Technology | Best-in-class platform | AI-powered everything |
What Zillow Won't Tell You
— Real customer experience
How Zillow Actually Makes Money
Zillow's business model isn't selling homes — it's selling YOU to agents:
- Lead generation: Agents pay Zillow for your contact info
- Premier Agent: "Featured" agents pay premium prices for leads
- The result: You still pay 6%, and agents who pay Zillow the most get priority
Zillow has the technology to disrupt real estate. Instead, they chose to prop up the existing system because it's profitable.
The SIXPERCENT Difference
We're not here to take a slightly smaller cut. We're here to eliminate the cut entirely.
- $995 success fee — only if your home sells
- AI-powered assistance — pricing, marketing, negotiation guidance 24/7
- Complete transparency — no hidden fees, no steering, no games
- You stay in control — it's your home, your sale, your decisions
Real Numbers, Real Savings
Let's say you're selling a $400,000 home:
| With Zillow | $24,000 |
| With SIXPERCENT | $995 |
| You Keep | $23,990 |
That's not a typo. $23,990 stays in your pocket where it belongs.